Our imput
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Competitive social media analysis
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Current social media audit
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Topic ceation using current trends
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Demographic analysis and strategy
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Social media publishing calendar
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Social media tool analysis and configuration
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Brand strategy and execution
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On-site social sharing analysis
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Influencer research, database and outreach
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User-engagement strategy
In order to build a community and engaging with your customers, your best tool is social media marketing. We can manage, optimize, and grow every aspect of your social media presence so you can focus on taking care of your company. Your brand´s social media platforms will be well taken care of.
Social media management isn’t something you can do just because you know how to use the platforms; having a Facebook profile does not make you an expert. We build strategies that are based on observable metrics so we can quickly answer the needs of your potential customers by delivering the content, information, and interaction they want.
Social Media in 6 steps
Setting main goals
At Youtop we thrive in our social media expertise. Our first step is setting our KPIs and main goals. We will then create buyer personas and we will gather significant to ensure execution is on target.
Company brand development
We have now set out KPIs and the next step will be to begin begin either refining or developing your social media brand. By creating clear brand guidelines for images, content, tone, and more, we can guarantee that your company will now have a strong presence across all social platforms. In addition, we will make sure your social media brand attracts your target audience.
Identifying customers, media outlets and influencers
We play an important role in everything we do regarding influencer marketing and outreach. Our process includes negotiation tactics and media kit review of influencer copy performance. We also research bloggers that can mention our client´s brand as well as retrieving reviews. We are proficient experts on all social media platforms and our digital marketers will guide your company towards the right social media platforms.
Optimize your site
At Youtop, we offer a service called social media optimization. This includes optimizing a clients blog, website, email newsletters, and more for social media. Some customers may need help with something as basic as a share button strategy, while others need advanced Twitter Card, Rich Pin and Open Graph optimization on a variety of templates and media types. We´ve got you covered.
Building influence
Through our content creation, influencer marketing and PR we have become one of the fastest growing companies in Spain. We want put your brand out there for everyone to see. We will target influential bloggers in your niche and recruit important brand ambassadors to help spread your message through the internet.
Bidding strategy
Creative content and blogging, in addition to social media advertising, are all part of the global effort that Youtop masters in order to build and grow your communities in social media platforms.
Frequently Asked Questions
A Facebook Page for your business makes you more discoverable and creates a network for connecting with your target audience. Facebook Ads and consistently posting content are effective and low-cost ways to create brand loyalty and awareness.
Twitter for businesses reaches straight out to people who want to discover new products, find special deals, and make a purchase from the companies they follow. Twitter can reach thousands of people through Hashtags and links.
The beauty of Instagram is that it allows you to showcase your business visually. The platform offers several tools to help youengage with customers in an innovative way. This network is growing extremely fast, so you can tell your story to a captive audience.
LinkedIn´s main focus is to create business connections, and this is an important network for building your brand and establishing relationships. Businesses can use LinkedIn to share content, stay current with trends, and connect with industry leaders.
People go to Pinterest to discover something new. Rich Pins make it easy to share everything from products to recipes, and the visual content you create and share on your boards can encourage users to try to your products.
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Facebook leads the pack as the most-used social media platform among all ages
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68% of Instagram users and 32% of Facebook users engage with brands regularly
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49% of monthly Twitter users will follow brands or companies
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42% of monthly Twitter users will learn about products and services through Tweets
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60% of Instagram users say they discover products on the platform and 75% say they have taken action after seeing a post
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LinkedIn drives more than half of all the social traffic to B2B blogs
We will also be constantly monitoring your social content for mentions, reviews, questions, and complaints. We do this in order to check if our Social Media Strategy needs to be adjusted to new trends or if we need to address an issue in a rapid manner.
This information can help improve interactions with your community by providing insights and suggestions for publishing and responding to your audience.
We are a social media management company that can work closely with you to improve your campaign’s ROI. Our experts use performance-based strategies to create the strategy that will work for your business.
The first thing we do is monitor your competitors; we want to see how they are managing their own social media platforms. Then we can provide a range of social media management packages that include everything from simply helping you generate ideas, to producing and publishing the relevant and timely content you need. We also have a team of creative graphic designers that can help create some great designs that attract immediate attention.
You cannot expect to profit out of just simply posting random content in your platforms. The way you become profitable is by applying the 5 “Be’s” of social media to your strategy:
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Be creative
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Be entertaining
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Be engaging
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Be responsive
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Be relevant
A social media strategy should be able to help your customers not only buy from you, but to share your products or services with others. You want to create brand loyalty within your community. You can help your customers realize they actually need your products or services by asking important questions. You can guide them through the consideration phase by showing off the benefits of your products or services. You can even improve customer retention when they follow your social media after a great experience with your company.
YouTube is the second largest search engine in the web. Many people don’t really think of YouTube as one of the social media platforms out there, but the fact is that they share many of the same characteristics. You post content, others react to it, and you react to them reacting. Messages can be sent, and the content can be quickly shared. It doesn’t get more social than that.
However, since YouTube is a little different because video SEO is also possible, which means that one piece of content will last a lot longer and generate more interaction for weeks, months, or even years.
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