Keyword research
First step is identifying the keywords your target audience uses when searching for your products or services. You have to reach the right audience to generate a high ROI. We can help you choose the best keywords based on search frequency and relevance to your website.
Thorough competitive analysis
There is no other competitive marketplace like the internet. Your competitors are also competing with your keywords and reaching your potential customers. Analyzing your competition’s online strengths and weaknesses is of great benefit for you; you can then take best practices and apply them to your strategy. Our team will always be on top of the game, analyzing your competitor´s website data. You will never be in the dark!
Link building
We thrive in building well-rounded link roster that includes many kinds of links and opportunities to help you compete. Relevant, high-quality links are one of the most important factors in determining how well a website will rank in the search engines. Building relevant links from other websites is an intricate process that requires time and patience.
Website optimization services and content development
You want to reel your potential customer with a killer content strategy. This is extremely important to have online success. Search engines will index unique and brand new content. SEO strategies for content will not only increase your rankings, but aids in converting your visitors to customers. Our writers produce professional, unique content that delivers a clear and optimized marketing message to both search engines and users.
Local search optimization
If your customer is looking for a local service or product, the search engines will often pull a geographic map of local business listings with important contact and directional information. We will help you optimize your local business listings for these locally based focused searches. Local search advertising specifically targets local consumers ready to buy a certain product or service. A higher percentage of these customers will purchase once they’ve found the locations where they can do business near them. So if you own a small business, we´ve got you covered.
Mobile SEO
With the incredible boom of smart phones, mobile search engine searches are increasing in popularity. Optimizing for mobile SEO requires a unique strategy that facilitates quick and easy viewing of the most important information about your business.
Shopping search
We will help you attract your target audience that goes online to compare products from different vendors, or search for an online store or product by category. By ranking well in these searches, your customers can find and buy your products with just a couple of clicks.
Video SEO
One of the largest content platforms worldwide is YouTube. Video marketing is one of the most effective actions to achieve maximum visibility of the brand and company, and YouTube is the best showcase to show creations with our brand as a protagonist.
It is a suitable strategy for all types of companies, small and large. Without making big expenses we can create video content that is relevant and that will showcase our products and services.
We will not only create those videos; we will also include SEO video techniques to start ranking your video better than those of the competition.
Marketing analytics
We will set up analytics reporting on your site and then offer guidance and recommendations on how to take advantage of the data we have collected. We examine all the relevant metrics and data related to your site visitors to determine what keywords and search engines are driving the most traffic, and what changes need to be made to your site to increase relevant traffic and conversions.
Data reporting/KPIs
We provide a detailed SEO report of your website’s key performance indicators so you can easily see the improvements made from our efforts.
Our team of SEO experts will position your site where it can generate the kind of traffic that will convert to paying customers.
Our SEO strategies are based on a consultative approach, understanding your audience and goals and using.
We work for real results, all our campaigns attract and convert
Every day, millions of users type in searches into Search Engines (Google, Bing, Yahoo). When the search engine finally displays the results, you will probably encounter hundreds of pages filled with links related to your search. According to Search Engine Watch, The #1 position in Google search display gets 33% of search traffic. The second link gets 16% and traffic degrades from there on. So, this means that it is imperative to rank at the top of the first page of search results. This is where SEO practices come in handy.
Online marketing is what we know and love. Our clients successes are our success. Saying that it is exciting when our clients reach the first page of Google is an understatement. We take pride in employing digital marketing tactics that will uphold future search engine updates.
Through our website audits, comprehensive keyword research, carefully crafted content strategies and ability to connect the dots with the online spaces that your customers inhabit, our suite of services are second to none. Is your site on that first page? Are your competitors? That’s why we’re here: to get you to the first page so you can experience a flood of new – buying – visitors to your site. Our search engine optimization services are based on years of research and experience, and we continue to improve our techniques and tools to stay ahead of each and every change in the search engines.
Search Engine Optimization in 6 steps
Keyword analysis
Step 1 involves analyzing the keywords you want in and the keywords your competitors are targeting. Our SEO experts will add all this data up in order to use specific search optimization tools to generate further keyword options. This will result in a list of potential keyword segments to choose from.
Keyword assignment
After analyzing the keywords, we now have the information needed to make decisions. An Youtop consultant will assign keywords to the pages on your website. This part of the strategy is critical, as it will be the road map for the entire campaign. Once we agree on what we want to rank for, we can begin on-site optimization. Onsite SEO is a process that Youtop makes sure to expedite quickly so that results can become tangible. Remember that SEO is a long term endeavor.
On-site code optimization
We dare you to find a company that achieves optimization like we do here, at Youtop. Optimizing websites is one of our core specialties, so you’ll know that your site is in good hands. We will optimize your page titles, image tags, meta descriptions and meta keywords. We will also take a look to make sure the search engines can index your content, no pages are being blocked, all links are being followed, and everything on the backend is overall in prime condition for search engine indexing. Finally, we ensure that the website abides by Google’s Quality Guidelines.
On-site content SEO
At Youtop we currently deliver high-end inbound content marketing, which generates large levels of traffic, social shares and links to the website. Our content strategies set us apart from other SEO companies, as our content team delivers the highest quality content. In addition, we have full translation experts, allowing us to optimize your website in an language. The process is very straightforward; we will simply take the keywords listed in the keyword assignment for that page and work them into that page’s copy. This will be a further step for search engines to rank you for those terms. In this phase, we will also make sure that all on-page titles, such as H1s and H2s are optimized. We guarantee results.
On-site internal link optimization
Youtop experts have worked with sites reaching hundreds of millions of pages and can ensure your internal linking structure is anatomically correct. Also, if you are smaller site we can maximize the pages you have and guide you in creating a new page and internal linking development strategy. The Internal linking process consists of making sure each link points to a page with the correct keyword in the anchor text.
Advanced Search Engine Optimization and internal linking
Our final step is tailoring advanced search engine optimization strategies. It should be noted that external link building may occur at different times, this will all be based on the link building strategy the Youtop specialist creates, which will be dependent on the goals of the marketing campaign. Our company has proven sucсess in these areas. Recently, we were able to boost client´s rankings by over 400% just through competitive backlink analysis.
Frequently Asked Questions
SEO consulting is performed by a team of SEO professionals who are hired to optimize one or more websites for the search engines.
SEO consultants build backlink profiles, handle onsite SEO, recommend content marketing strategies, review analytics, and track results. Our professional SEO team will also provide reports that show you how well their optimization efforts are working.
We have a proven track record of working with our clients to ensure maximum online visibility. Our process of optimizing websites for search engine results has been carefully refined over the course of the years, providing outstanding service to our clients.
We will empower you with all of our experience so that you can build brand-name awareness online and watch your sales skyrocket.
Our SEO strategy has a process that is integrated with social media marketing. Following onsite search engine optimization and external link building, Optimism Digital will use social media optimization and social media marketing to build further external links and grow the authority of your online presence. Blogging is also a critical part of this strategy, and our expert and talented content team will make sure all of your online assets are working together to maximize effectiveness.
Contact us today to get started by clicking on the button below.
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Getting ranked number one makes all the difference. 42% of searchers click on the top-ranking listing. 8% click the second-ranking. The CTR continues to drop from there.
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77% of searchers will select organic over a paid listing in the Google search engine results. Furthermore, when searching, 67% select organic search when buying a product.
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The average cost of search engine optimization in the US is between 2,500 and 5,000 per month or per project.
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In most cases search engine optimization beats PPC and social media marketing in lead generation.
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A study by Forrester from 2006 found that 93% of all internet traffic comes from a search engine.
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Google controls 64.42% of the search market while Microsoft achieved 30.01% of the U.S. search market share in March — 14.32% from Bing.com and 15.69% from Yahoo Search.
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75% of users do not scroll past the first page of search engine results.
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81% of businesses consider their blog to be one of their most important SEO assets.
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Tens of billions of voice searches occur every month when looking across all devices. This has many SEO companies trying to optimize for them.
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In a study recently conducted by Search Engine Journal, SEO leads had a 14.6% close rate while outbound marketing leads had a 1.7% close rate.
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40% of adults new use voice search every day.
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Voice searches on Google are up 35 times in 2018 over 2008.
If your digital marketing strategy intends to reach people in a different countries who speak different languages, your website needs International SEO efforts.
If you’re selling T-Shirts for $10 each to U.S. customers, you’ll want to show customers from the U.K. how much those T-Shirts cost in British pounds. For customers in France, you’ll not only want to convert the price into Euros, but you’ll also want to translate the product descriptions into French.
We will put our team of International SEO professionals to work so that your website is properly structured for a global market. Then, we’ll make sure that it’s properly optimized for the customers in all the countries that you’re targeting.
Finally, we’ll write the necessary code to ensure that search engines in various countries index your website.
Local SEO differs from traditional SEO in that it’s an effort to rank a website for people in a specific region.
Why would businesses want to limit their SEO efforts to a local audience? Typically it’s because they are targeting clientele from a specific location (most likely where you offer your services and products).
For example, if you’re a plumber in Miami with a website, it’s not likely that you’d want your site to be visible to people in New York who are searching for an plumber. You would, however, want people in the Miami area to find your website.
If you’re running a business in need of Local SEO, you want to be in our hands.
SEO stands for Search Engine Optimization. It’s a way to increase the number of visitors to your website by ensuring that it ranks well in the search engine results pages (SERPs) for specific keywords.
For example, if your business is selling T-Shirts online, you’d want your website to appear on the first page of the search results when people search for “T-Shirts” or “buy T-Shirts.”
There are several ways to ensure that your site ranks highly in the SERPs. One of the best ways is to put links to your site on other websites. That’s called building a backlink profile.
Another great way to ensure that your site ranks well is to start a blog and post quality, shareable content on a regular basis. That’s called content marketing.
Other SEO components include: Keyword Analysis, Image Tags, Headers, internal links, etc.
At TopWork, we’ll put all of our available resources to work to ensure that your site ranks as high in the SERPs as possible.
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